Useful Advice


To enter the Pharmacy Excellence Awards you need to prepare your submission paper, complete the online entry form and upload your paper by May 31, 2021.

Entries must be submitted online. Each written entry must be no more than 1,500 words in English (12 point type, single line spacing) saved in PDF format (10MB maximum file size), uploaded from your desktop to the  Awards website, when prompted by the Entry Form. All entries should be uploaded following the template sections listed below. The Judges will automatically mark lower any entries exceeding the word count. At the same time, the judges will appreciate the conciseness of an entry. There is no need to use the full word count. Please adhere to these basic rules of entry, together with any other specific criteria described below.

Photographs and video material may be made available for the judges to view, either upload these through the online entry form at time of submission or upload them to YouTube or Vimeo. You will need to include in your submission a link to YouTube or Vimeo, where the judges can look at any additional visual material. Do not upload a photo file larger than 5MB with your entry form as it will be rejected. Thumbnail images of illustrative material can be embedded in your written submission, if they help the judges understand your entry, but the judges will want to see larger reference images – one of which must be uploaded with your entry form.

The closing date for entries is May 31, 2021.


Template guide


Your completed entry form and your written entry are the basis on which each entry will be voted for by the judges and shortlisted. Your written document should show how your pharmacy, programme, staff/team, initiative, product, service or campaign or website met its aims, employed creative, innovative techniques, made an impact and was enjoyed by customers, and delivered engagement, uptake, satisfaction and a return on investment, thus giving the judges a view as to effectiveness. At the beginning of your document the following information must be listed:

  • Category entered
  • Title of entry (e.g. Anti-smoking in the community)
  • Relevant URL for the project, programme or initiative
  • Pharmacy, pharmacy group, supplier company or brand
  • Name of company making the entry (if different)
  • Type of company about which the entry is written (e.g. pharmacy, pharmaceutical company, device manufacturer, etc)
  • Relevant URL for access to supporting visual material or other data. (Links to Vimeo/Youtube, etc)

Within your submission it is preferred if you use the following as sub-headings under which you clearly provide your explanation for the judges.

  • Aims for pharmacy, programme, staff/team, initiative, product or service
  • Strategy employed and implementation
  • Creativity, innovation or technology applied
  • Feedback summary from customers and/or users, or staff/team
  • Outcome, including formal evaluation of results, ROI, etc, or in the case of a mobile app, the take up by the public or target audience, all to provide a measure of effectiveness

Entries for the Pharmacy Excellence Awards can only be submitted online. If you are entering on behalf of a client, please make sure the client is aware and approves of your entry.


Support material


If you wish to provide additional support material (for instance if there has been marketing collateral or video work associated with your campaign) please provide a link to YouTube or Vimeo, where the judges can view your material.

The judges will want to feel fully informed about your pharmacy and activities, so please include whatever you feel is appropriate and relevant for your entry. If an entry is entered into more than one category, please indicate this clearly, but remember you need to remind the judges of the micro site URL for the support material, each time you enter.

It is important that you include as many visuals as you can to illustrate content and its impact. The judges don’t want massive photos, but they’d rather have that than small thumbnail images that are too small to be useful. Bottom line: making it easy for our judging panel to see and understand what you did will only help. Including thumbnail images in your written submission is a good idea, but tiny embedded images will not be enough for the judges. Please always provide the full size images, too.




The Pharmacy Excellence Awards are UK-wide business awards. The organisers intend that the competition is open to the whole retail pharmacy/community sector, but any project, product, service, campaign or initiative that breaks national or international laws or offends public, religious, national or gender-specific sensitivities, or that flouts advertising, promotion or Internet rules (such as spamming) will be disqualified.



Time is always precious and sometimes writing an entry submission is one of those jobs put off until the last moment. For a helping hand to write your awards entries contact:

Please note that Boost Awards is a completely independent company that specialises in preparing Awards’ submissions. There is no financial relationship between the Pharmacy Excellence Awards and Boost Awards. The advice you receive from Boost is confidential.